94% of Americans Plan to Celebrate Thanksgiving
New research from the National Turkey Federation (NTF) reveals that Thanksgiving traditions remain strong, with turkey staying the star of the holiday meal.
Thanksgiving Participation and Traditions
According to consumer polling by NTF, 94% of Americans intend to celebrate Thanksgiving this year. This highlights how gratitude, family, and good food continue to be central to the holiday season.
Turkey Consumption and Family Gatherings
NTF estimates nearly 30 million turkeys will be served across the country this Thanksgiving. Classic traditions persist, as 87% of celebrants include turkey in their holiday meal most years, and 74% plan to serve a whole bird.
Most gatherings consist of three to ten guests (71%), and 59% of respondents expect to host Thanksgiving at their homes, emphasizing the holiday as a time for togetherness and thankfulness.
Turkey Preparation Preferences
Traditional cooking methods dominate Thanksgiving kitchens:
- 65% roast their turkey in the oven
- 10% smoke their turkey
- 7% fry their turkey
- 7% grill their turkey
- 7% use an air fryer
This variety reflects the versatility of turkey as America’s preferred Thanksgiving protein.
“Thanksgiving traditions are thriving, and turkey continues to take center stage at the holiday table.” — National Turkey Federation
Summary: Most Americans uphold Thanksgiving customs, with turkey remaining the centerpiece, underscoring the holiday’s focus on family, gratitude, and shared meals.