Fred Sirieix Skydives Into Festive Door-to-Door Drama for People’s Postcode Lottery Christmas Campaign
People’s Postcode Lottery returns to the streets this Christmas with its largest-ever multi-channel campaign, spreading holiday cheer and promoting a record prize pot of £38.2 million.
Festive TV Ad Features Celebrity Hosts
The in-house crafted TV commercial, directed by Vince Peone through The Gate, stars Davina McCall, Emma Willis, and Mike Wedderburn. They share festive greetings alongside news of the brand’s biggest prize yet.
Dramatic Skydive by Fred Sirieix
Fred Sirieix makes a striking entrance by skydiving from the famous red blimp, asking viewers, “Could your door be the winning one?” and urging sign-up before midnight on Sunday, 30 November.
Broadcast and Podcast Promotion
- The campaign intensity peaks the weekend before the sign-up deadline, as the lottery brand hijacks TV continuity segments with voiceover messages around ITV and Channel 4 shows like Gogglebox and I’m A Celebrity.
- Beyond television, People’s Postcode Lottery partners with Goalhanger Podcasts to feature the campaign on the widely listened-to podcast series The Rest Is.
The creative approach combines eye-catching stunts, celebrity involvement, and multi-platform engagement to maximize awareness of the lottery’s festive season offering.
Author’s summary: The People’s Postcode Lottery’s 2025 Christmas campaign mixes celebrity cheer, a daring skydive, and multi-channel messaging to promote its record £38.2 million prize and encourage sign-ups before the deadline.