Jay Som Releases "Past Lives" Video Featuring Hayley Williams
Jay Som has unveiled the video for "Past Lives," her collaboration with Paramore’s Hayley Williams, ahead of her performance at Pitchfork Festival London on Saturday, November 8th. The song is part of her album Belong, her first in over six years and an early fan favorite known for its slow-burning indie charm.
Animated Visuals Enhance Song’s Themes
The new animated video, directed by Daniel Topete, vividly captures the song’s spiraling introspection and emotional depth through colorful imagery.
Jay Som's Return with Belong
Released earlier this year on Lucky Number, Belong marks Jay Som’s confident comeback after a long hiatus. Since her 2019 album Anak Ko, she has built an impressive indie résumé, working as a producer and engineer for artists such as boygenius, Lucy Dacus, Troye Sivan, and Beabadoobee. She also toured with boygenius, contributing guitar and vocals live.
Critical Acclaim for the Album
- The Observer called Belong “a reminder of why she’s one of the most quietly brilliant artists around.”
- DIY praised it as “assured, emotionally rich and full of depth.”
- The Guardian described "Past Lives" as “the perfect soundtrack to getting introspective as the dark nights draw in.”
Artist’s Reflection on the Project
“Belong is about trying to find where I fit after stepping away for a while,” said Jay Som.
Across the album’s 11 tracks, she explores this theme of self-discovery and belonging.
Summary: Jay Som returns with the acclaimed album Belong and a striking video for "Past Lives," featuring Hayley Williams, highlighting her artistic growth and introspection.