Connecticut launches a pizza trail and fighting words in quest for total domination over New York - The Boston Globe

Connecticut Challenges New York in the Pizza Rivalry

Connecticut made a bold statement by placing billboards around New York City proclaiming the superiority of Connecticut pizza. The signs read, “Hey New York Pizza, there’s no shame in second place,” and “The Nation’s Best Pizza — Not You, New York,” sparking a strong reaction.

Public Reaction to Connecticut’s Pizza Claims

Feedback was lively and direct, reflecting the passion for pizza in both states.

Connecticut’s Defending Voice

“I’ll admit [New York] pizza is good. But it isn’t the nation’s best. That title belongs to us.” — Anthony Anthony, Connecticut Chief Marketing Officer

Anthony, a former longtime New York City resident, describes the pizza rivalry as a fun competition “that puts our pizza culture front and center.”

Impact of the Pizza Campaign

Regardless of opinions on which state makes better pizza, Connecticut’s campaign successfully stirred conversation among pizza enthusiasts and attracted over 4,000 media mentions.

Where to Join the Debate

Pizza lovers can share their views on Connecticut Tourism’s dedicated page.

betterpizzainct.com

more

The Boston Globe The Boston Globe — 2025-11-07