Connecticut made a bold statement by placing billboards around New York City proclaiming the superiority of Connecticut pizza. The signs read, “Hey New York Pizza, there’s no shame in second place,” and “The Nation’s Best Pizza — Not You, New York,” sparking a strong reaction.
Feedback was lively and direct, reflecting the passion for pizza in both states.
“I’ll admit [New York] pizza is good. But it isn’t the nation’s best. That title belongs to us.” — Anthony Anthony, Connecticut Chief Marketing Officer
Anthony, a former longtime New York City resident, describes the pizza rivalry as a fun competition “that puts our pizza culture front and center.”
Regardless of opinions on which state makes better pizza, Connecticut’s campaign successfully stirred conversation among pizza enthusiasts and attracted over 4,000 media mentions.
Pizza lovers can share their views on Connecticut Tourism’s dedicated page.