M&S Expands Zalando Logistics Partnership to Speed Up Europe Deliveries
In its Q3 results announcement, Zalando revealed a new logistics agreement with the UK retailer M&S. Previously, M&S partnered with Zalando on a limited scale since 2022, fulfilling orders through three marketplace platforms in Europe: Zalando, About You, and Amazon.
Starting early next year, Zalando’s B2B logistics solution, ZEOS, will manage M&S's entire online direct-to-consumer operations across continental Europe. This expansion marks a significant deepening of their collaboration.
Benefits of the New Partnership
- ZEOS will cover 21 European markets.
- M&S will gain from enhanced inventory efficiency through a unified stock pool.
- An advanced order management system will be implemented for Fashion, Home, and Beauty products.
Context and Industry Impact
Similar logistics agreements exist between Zalando and other UK retailers such as Next, indicating British companies recognize Zalando’s strong potential in mainland Europe as a preferred logistics partner.
“In the last quarter, M&S experienced rapid online growth with Zalando sales increasing 131% compared to last year,” the retailer noted.
The deal highlights M&S’s strategic move to optimize its European online presence by leveraging Zalando’s sophisticated logistics network.
Author's Summary
M&S is expanding its logistics partnership with Zalando to improve delivery times across 21 European markets, leveraging Zalando’s advanced inventory and order systems to support rapid online growth.