Summary
The original text discusses Menulog, an Australian food-delivery platform known for celebrity-filled advertisements, preparing to exit its Australian market by the end of November due to competition from Uber Eats and DoorDash. Founded in 2006, it once led Australia’s online food ordering but reported losses over $400 million since 2022.
Did somebody say Menulog is closing? Platform calls time in Australia
The Australian-born food delivery service became known for its expensive ads featuring celebrities including Katy Perry and Snoop Dogg. Menulog, the food delivery platform known for its celebrity-studded ads, will close its Australian operations at the end of November after tough competition from global giants Uber Eats and DoorDash saw its market share dwindle. Menulog was founded in Australia in 2006 as a digital marketplace that paired local restaurants with delivery drivers. It was once Australia’s largest online food ordering platform, but had posted losses exceeding $400 million since 2022.
Key facts
- Menulog announced the closure of its Australian operations by the end of November.
- Competition from Uber Eats and DoorDash reduced Menulog’s market share.
- Founded in 2006 as a digital marketplace linking local restaurants and delivery drivers.
- Had posted losses exceeding $400 million since 2022.
Context
Previously Australia’s largest online food ordering platform, Menulog faced a challenging landscape shaped by global giants in the delivery space.
Author’s note: Menulog’s decline appears tied to intense competition and ongoing losses, reflecting broader shifts in the online food-delivery market.
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