After almost three decades, Jil Sander x Puma is back for round two

Jil Sander x Puma Returns After 27 Years

After almost three decades, Jil Sander x Puma is back with a new collaboration, taking on the King Avanti.

The King Avanti is a hybrid of Puma's King football shoe and the Avanti silhouette from 2001, which first appeared in 2023 through a link-up with Rihanna's Fenty label.

Jil Sander x Puma King Avanti 'Navy Blue'

Under the creative direction of Simone Bellotti, Jil Sander's take on the trainer keeps things clean and considered, crafted from 100 per cent calfskin leather.

The 'Navy Blue' upper is padded and stitched for that old school football boot vibe.

few remember who really did it first: Jil Sander x Puma back in 1998.

Author's summary: Jil Sander x Puma collaboration returns after 27 years.

more

British GQ British GQ — 2025-10-14