Is Kylie Jenner a Pop Star Now? Let’s Break Down “Fourth Strike” and Her King Kylie Alter Ego

Kylie Jenner's Musical Aspirations

Kylie Jenner, once a newly minted 18-year-old with dreams of launching her own cosmetics line, has come a long way since 2015.

She released her Kylie Lip Kits after hitting red carpets and events with her signature full lips and teal hair, earning her the nickname "King Kylie".

King Kylie, you will always be famous.

A decade later, she's celebrating the 10th anniversary of Kylie Cosmetics by reviving her fan-favorite King Kylie persona and releasing a new song and music video for "Fourth Strike".

The King Kylie Persona

In 2016, fans were convinced that Kylie was the voice behind the song in her outlaw-inspired ad, "3 Strikes".

Author's summary: Kylie Jenner explores her musical side with "Fourth Strike" and King Kylie alter ego.

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Cosmopolitan Cosmopolitan — 2025-10-14