Mondelēz International has been nominated for the Commercialized Recyclable Packaging category for its mono-paper packaging for LU's Véritable Petit Beurre.
The packaging aims to reduce virgin plastic use and has been implemented in France, Belgium, and the UK.
By using this innovative mono-paper packaging for LU’s ‘Véritable Petit Beurre’, Mondelēz International reduces virgin plastic usage by 63% per pack.
The products feature new outer paper packaging, designed to be recycled and FSC certified.
Author's summary: Mondelēz International reduces plastic use with innovative packaging.