Who Won Fashion Month SS26 on Social Media?
While creative director debuts made headlines, brands tapping into fandoms and cultural crossovers gained real online traction.
Big-name celebrities drove the bulk of social engagement from the Spring/Summer 2026 shows, with brands utilizing talent trends to boost global reach and engagement.
This included Thai actors, TV stars like Christopher Briney from The Summer I Turned Pretty, and long-term brand ambassadors from Hollywood and K-pop.
The SS26 season generated $881 million in social media engagement.
Brands of all sizes are tapping talent trends to drive global reach and high engagement.
Author's summary: Celebrities drove SS26 social media engagement.