MOST Awards Magazine 2025: Excellence, unwrapped
The media industry globally is in turmoil, but it is also the ultimate survivor.
The 2025 MOST Awards Survey results, powered by South Africa's media professionals, demonstrate this truth.
Brad Aigner, researcher for the MOST Awards since 2009, notes that the MOST rankings provide "insight into what drives value in relationships today".
Key differentiators for media agencies include expertise, service delivery, knowledge of brands and the media landscape, sales service delivery, and understanding client needs.
Author's summary: MOST Awards Magazine highlights media industry excellence.