Casual Dining Concepts Struggled in 2024
Casual dining restaurant brands, including Applebee's, experienced declines in 2024, according to Franchise Times' Top 400 ranking.
Applebee's, owned by Dine Brands, has over 1,600 locations in the US and other countries. The company faced a difficult year, with sales falling by more than 5 percent and its unit count shrinking.
John Peyton, CEO of Dine Brands, said evolving guest expectations and economic shifts resulted in a challenging year.
- Applebee's sales fell by more than 5 percent
- Unit count shrunk
- Three out of four concepts in the subcategory experienced declines
Other concepts, such as The Melting Pot and Johnny Rockets, also experienced declines, while their leadership remains committed to their brand experiences.
Author's summary: Applebee's struggled in 2024 with declining sales.