Sonoco's Inaugural TV Ads
Sonoco's first TV ads focus on packaging's everyday moments, aiming to forge a connection with consumers who are also the company's customers.
The metal packaging unit's campaign, which ran over Labor Day weekend, has seen a stronger return on investment than expected, according to the company's marketing director.
These scenes show how our metal packaging is "part of real-life moments,"said Becky Skipper, director of business development and marketing at Sonoco Metal Packaging.
The ads depict family members using metal cans and cups in everyday situations, such as cooking and dining.
- Family members pouring food from metal cans into a pot
- A boy handing an aerosol can to a man while working on a car
- People using metal cups for beverages at a dinner table
Authors summary: Sonoco advertises everyday packaging moments.