At the Mercury Awards, Sam Fender’s Picante fit was a Northern love-in

Sam Fender Wins Mercury Award in Picante Outfit

Sam Fender, a 31-year-old musician from North Shields, won the Mercury Award at the Utilita Arena in Newcastle for his album "People Watching".

Fender wore a "Vintage Porter" T-shirt from Picante, a brand co-designed by a northerner from Manchester, on top of black jeans and boots.

Being northern is something of a point of pride.

Fender's choice of outfit reflects his pride in his northern roots.

Author's summary: Sam Fender wins Mercury Award in Picante outfit.

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British GQ British GQ — 2025-10-17