Sam Fender, a 31-year-old musician from North Shields, won the Mercury Award at the Utilita Arena in Newcastle for his album "People Watching".
Fender wore a "Vintage Porter" T-shirt from Picante, a brand co-designed by a northerner from Manchester, on top of black jeans and boots.
Being northern is something of a point of pride.
Fender's choice of outfit reflects his pride in his northern roots.
Author's summary: Sam Fender wins Mercury Award in Picante outfit.