Disney+ and Hulu Cancellation Rates Doubled Amid Jimmy Kimmel Suspension Saga
Disney+'s churn rate increased from 4% to 8%, while Hulu's climbed from 5% to 10% in September.
According to Antenna, Disney+ had 2.18 million sign-ups, while Hulu had 2.1 million sign-ups, but their monthly churn rates doubled.
- Disney+: 4% in August to 8% in September
- Hulu: 5% in August to 10% in September
An Antenna spokesperson reported estimated cancellation volumes of 3 million for Disney+ and 4.1 million for Hulu.
The estimated cancellation volumes compared to the averages of 1.2 million and 1.9 million, respectively, in the last three months.
Author summary: Disney+ and Hulu cancellation rates doubled in September.