Townsville North Queensland Launches Largest-Ever Tourism Campaign
Townsville Enterprise, in partnership with various stakeholders, has launched the region's largest-ever tourism campaign via dentsu Queensland.
The 12-month marketing program targets travellers in Queensland, Sydney, and Melbourne through outdoor advertising, digital and social media, PR activations, influencer partnerships, and promotions with major brands.
Campaign Details
- Partners include Tourism and Events Queensland, the Australian and Queensland Governments, and local tourism operators
- Major brands involved: Paramount, Jetstar, Qantas, Expedia, HelloWorld, Urban List, and Mamamia
The Townsville North Queensland ‘Up for Unexpected’ brand campaign is now live, featuring Scott Hillier from Creek to Coast.
The campaign focuses on delivering real and authentic experiences that are memorable and unparalleled.
Author's summary: Townsville launches largest tourism campaign.