SHIFT'25 Conference Concludes with Industry Focus on Action
The SHIFT'25 conference, hosted by PeopleForBikes, concluded after three days of discussions and collaborations on the bicycle industry's most pressing challenges.
Held in Bentonville, Arkansas, the conference brought together industry leaders to address issues such as trade and tariff developments, regulatory changes, and youth engagement.
- Trade and tariff developments
- Regulatory changes
- Domestic manufacturing
- Youth engagement
A key concern at the conference was the proposed expansion of Section 232 steel and aluminum tariffs, which would impose additional 50% duties on imported bicycles, frames, and certain e-bikes.
The recently proposed expansion would add to already burdensome tariffs and create potentially severe cost increases for brands and consumers.
Author's summary: Industry leaders collaborate on pressing issues at SHIFT'25.