Diversification: 4 Printers Who Did It Right
Four PSPs found growth, stickier client relationships, and opportunity in diversifying beyond their core businesses.
According to the Commercial Printing Report Fall 2025, conducted by PRINTING United Alliance and sponsored by Canon U.S.A., 77.1% of commercial printers have diversified beyond their core business to meet market demands, increase client retention, and add new revenue streams.
- Wide-format production
- Packaging
- Promotional products
- Apparel decoration
There’s no one-size-fits-all approach to expansion, but ‘smart diversification’ means strengthening the core business without diluting it.
Success Stories
Companies like Color Ink, Premier Press, Quad, and Wallace Graphics found success in diversification.
Color Ink, based in Sussex, Wisconsin, with roots in commercial printing, saw huge potential in packaging.
Smart diversification means strengthening the core business without diluting it.
Author's summary: Four PSPs successfully diversified their businesses.