Piyush Pandey, Indian Advertising Icon, Passes Away at 70
Piyush Pandey, a veteran Ogilvy India creative, passed away at the age of 70. He was known for creating iconic ads and the 2014 Modi slogan.
Pandey crafted iconic Indian campaigns like Fevicol, Cadbury, and Asian Paints, and coined the phrase
“Ab ki baar, Modi sarkar”for the 2014 elections.
As a central figure at Ogilvy India for over four decades, Pandey helped transform advertisements from English-dominated messaging into narratives reflecting everyday Indian life and emotions.
Author's summary: Piyush Pandey, a legendary figure in Indian advertising, dies at 70.