Nike's Motorised Sneaker Project
Nike, under new leadership, is promising to push the nature of footwear itself with radical innovation, including motorised shoes.
The sports giant is working on a motorized footwear system to help casual athletes and mobility-impaired people move faster.
Nike's design chief, Phil McCartney, is leading an "epic" reinvention, focusing on breakthrough performance tech.
- Motorised shoes could change how we walk, run and think about athletes' gear.
- Nike is shifting focus from lifestyle retro releases to cutting-edge sports technology.
Author's summary: Nike innovates with motorised sneakers.