Red Hat's Co-Creation Strategy
Red Hat utilizes the power of co-creation and collaboration to achieve value, according to the company's executives.
In an interview with CRN Australia at the Partner Summit, Red Hat executives emphasized the importance of multiple partners in driving value.
Co-creation is multiple partners coming together with us to build solutions for customers, but ideally those solutions are scalable and repeatable.
Garry Gray, senior director and head of ecosystem co-creation and marketplace, APJ, Red Hat, noted that the company has been co-creating with partners for a long time.
We've put co-selling initiatives around it and sales plays that we create for those solutions. What we're finding is that the real value is when you bring multiple partners together.
Author's summary: Red Hat achieves value through co-creation and collaboration with multiple partners.