Lululemon Partners with the National Football League
Canada's Lululemon Athletica has partnered with the National Football League (NFL) to launch a new apparel collection for all 32 NFL teams.
The collection, set to launch on October 28, will include men's and women's NFL apparel and accessories.
Lululemon has been expanding into sports apparel, following partnerships with the NHL and endorsement deals with athletes such as Max Homa, Frances Tiafoe, and Connor Bedard.
The company also signed an endorsement deal with Formula 1 champion Lewis Hamilton earlier this year.
This move into sports apparel comes as Lululemon's traditional business faces challenges due to slowing sales, tariff impacts, and shifting consumer tastes.
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Author's summary: Lululemon partners with NFL.