The upcoming OnePlus 15 will no longer feature the Hasselblad branding or camera system, a partnership that has been in place for several years.
OnePlus devices have been known for their Hasselblad camera system, producing spectacular photos. However, with the new release, OnePlus is introducing its own imaging system, the DetailMax Engine, aiming to rival the Hasselblad partnership.
This move is a natural step for companies to source technology in-house, allowing for control, reduced costs, and lower pricing for users.
It’s only natural for companies to want to source everything in-house.
Author's summary: OnePlus 15 replaces Hasselblad with DetailMax Engine.