Gen Z drives dress watch boom as Rolex stabilises, new report finds | Retail Jeweller

Gen Z Drives Dress Watch Boom

A new report by Chrono24 and Fratello reveals a significant surge in dress watch purchases among Gen Z buyers.

The H1 2025 report shows a 44% increase in dress watch purchases among Gen Z since 2018, outpacing the 29% rise among other generations.

No specific quotes are available due to access restrictions.

The report's findings are based on data from Chrono24 and Fratello, but full access to the report is restricted.

Author's summary: Gen Z drives 44% surge in dress watch purchases since 2018.

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Retail Jeweller Retail Jeweller — 2025-10-27