2025 Japan Mobility Show: Toyota Launches Global Century Brand
Toyota has unveiled its new Century brand at the Japan Mobility Show, marking its entry into the global ultra-luxury market.
According to Toyota Chairman Akio Toyoda, the new Century line will showcase Japan's pride and craftsmanship on the world stage.
The Century is "a car in a class of its own,"
said Chairman Akio Toyoda, tracing its origins back to his grandfather Kiichiro Toyoda, who founded Japan's automotive industry in the 1930s.
- The Century brand will combine traditional craftsmanship with modern technology.
- A new SUV variant will join the classic sedan, offering a uniquely Japanese expression of refinement to global customers.
Author's summary: Toyota launches global Century brand at Japan Mobility Show.