How to Set Up TikTok Shop for Small Businesses Safely

Setting Up TikTok Shop for Small Businesses Safely

Learn how to set up a TikTok Shop safely and protect your small business from scams to start selling to millions of TikTok users.

Before getting started, ensure your business is ready for visibility and security, considering your TikTok Shop as an extension of your business.

Getting Started with TikTok Shop

To begin, head to the TikTok Shop Seller Center to submit your application. Avoid clicking links in ads, texts, or DMs that promise to "fast-track" your approval, as this can be a scam.

Security Precautions

Once you've submitted your application, TikTok will review your shop within a few days. Note that

TikTok never asks for passwords or verification codes by message, call, or social media.
Be cautious of anyone claiming to be a "TikTok representative" or "TikTok Support" contacting you outside the official platform, as this is likely a scam.

By following these steps and being mindful of potential scams, you can safely set up your TikTok Shop and start selling to millions of users.

Author's summary: Safely set up your TikTok Shop to sell to millions.

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Bitdefender Bitdefender — 2025-10-29