Beverage NPD: October’s Top Picks
The beverage industry is seeing significant innovation with trends like sugar reduction and functional drinks.
Our weekly round-ups cover the latest beverage innovation from around the world, and now our monthly review is here to identify beverages that are tapping into key core trends and have real growth potential.
Sugar reduction is a key trend, and brands are finding various ways to achieve this, such as through smaller pack sizes or new innovations.
Meanwhile, brands are pushing functionality into new occasions and opportunities.
Want to keep your pulse on the latest trends in the beverage category? Keen to hear top tips from brand builders and beverage innovators?
Join us for Beverage Innovation 2025, a free-to-attend webinar on November 6.
Sometimes the simplest ideas are the best, as seen with Coca-Cola's new initiatives.
Author's summary: Beverage industry innovates with sugar reduction.
- Sugar reduction trends
- Functional drinks innovation
- Beverage Innovation 2025 webinar