Television ad market dropped 13pc in October: Seven West

Television Advertising Market Declines by 13% in October

Australia’s television advertising market fell by up to 13% in October, reflecting concerns about overall business confidence and consumer spending despite three interest rate reductions.

Seven West Media's Financial Performance

At its recent AGM, Seven West Media faced investor dissatisfaction due to years without dividend payments and underwhelming share price performance. CEO Jeff Howard reported flat television revenue over the three months ending in September compared to the previous year, followed by a sharp drop in October.

Cost-Cutting Measures

“The decline prompted the company to increase the size of its cost cuts from $35 million to $50 million.”

Seven West Media owns Network Seven and The West Australian newspaper, key players in Australia's media landscape.

Investor Reaction

Investors expressed frustration with the company’s prolonged lack of dividends and stagnant stock value during the AGM held Thursday.

Subscription Offering

The media company offers a subscription allowing the gifting of five articles per month to others, enhancing content accessibility.

“Gift 5 articles to anyone you choose each month when you subscribe.”

Author's summary: Australia’s TV ad market decline pressures Seven West Media to deepen cost cuts amid investor frustration over stagnant financial performance.

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Australian Financial Review Australian Financial Review — 2025-11-06