Thanksgiving in the United States is celebrated on the fourth Thursday in November, a tradition formalized by law in 1942. For 2025, Thanksgiving occurs on November 27, one of the latest possible dates for the holiday. Black Friday, the major shopping day that follows, will take place the next day, November 28.
Originally, Thanksgiving was observed on the last Thursday of November, a practice dating back to the time of President Abraham Lincoln. This meant the holiday could fall on various dates toward the end of the month.
"Thanksgiving was celebrated on the last Thursday in November."
In 1939, during the Great Depression, President Franklin D. Roosevelt shifted Thanksgiving to the fourth Thursday in November with the intent to boost the economy by lengthening the holiday shopping season.
"Roosevelt declared Thanksgiving as the fourth Thursday in November in 1939, hoping the earlier date would be good for American business."
Congress officially codified this change in 1942, setting the current standard for Thanksgiving’s timing.
Thanksgiving marks not only a time to gather with loved ones but also signals the beginning of the holiday shopping season. Black Friday, the day immediately following Thanksgiving, has grown into a significant retail event known for big discounts.
"In recent decades, the day after Thanksgiving has become another kind of American holiday, with Black Friday and its big discount offerings from retailers."
This schedule reflects the ongoing tradition that ties the holiday to the fourth Thursday, positioning Black Friday as the kickoff for holiday shopping.
Thanksgiving 2025 falls on November 27, following the established practice since 1942, with Black Friday kicking off the retail season the very next day, continuing a tradition that began as an economic strategy.