KPop Demon Hunters Collaborates with Mattel for Exclusive Dolls
Netflix's hit animated series KPop Demon Hunters is expanding its reach beyond the screen with a new collectible doll set from Mattel. The three-pack features fan-favorite demon-slaying idols Rumi, Mira, and Zoey as HUNTR/X “What It Sounds Like” Fashion Dolls.
Details of the Doll Set
- Price: $150 USD
- Pre-order date: November 12 on Mattel Creations
- Shipping expected: Fall 2026
- Dolls dressed in the trio’s glittering finale outfits
- Includes “screen-accurate” weapons and luxe fabrics
- Hairstyles designed “for the spotlight”
- Each doll comes with a Certificate of Authenticity
Partnership and Merchandise Expansion
This doll launch is part of a larger partnership between Netflix, Mattel, and Hasbro, revealed last month. This collaboration will bring a broad range of KPop Demon Hunters merchandise to fans, including toys, games, and cosplay items.
“KPop Demon Hunters unleashed a global fan frenzy — we’re talking dancing, singing, and more screaming than anyone was emotionally prepared for,” said Marian Lee, Netflix Chief Marketing Officer. She added, “Fans can finally get their hands on the dolls, games, and merch they’ve been not-so-subtly demanding on every social platform known to humanity.”
This partnership marks the first time Netflix has teamed with both Mattel and Hasbro simultaneously to produce official merchandise.
Author's Summary
The KPop Demon Hunters collectible dolls by Mattel, launching in fall 2026, showcase a successful expansion of the franchise into high-end merchandise fueled by massive fan enthusiasm.