Madison Beer reacted to the NFL featuring her song during a celebration of quarterback Justin Herbert’s touchdown, drawing parallels to the league’s spotlight on Taylor Swift.
After Taylor Swift and Travis Kelce blurred the lines between pop culture and football, celebrity crossover couples have gained attention in the NFL world. Fans appear to have found a new pair in Madison Beer and Justin Herbert.
During the Chargers' matchup against the Titans, a key moment happened midway through the second quarter when Herbert completed a 19-yard touchdown pass to Quentin Johnston, putting the Chargers ahead 17-14.
Instead of the typical high-energy rap or LA music, the NFL played Beer’s recent hit single, “Yes Baby,” over the broadcast following the touchdown celebration.
“The NFL playing a Madison Beer song after Herbert to QJ TD #nfl #madisonbeer #justinherbert” — Jonathan Beard (@jonathanbeard11)
Herbert threw 19-of-29 passes for 250 yards, delivered two passing touchdowns, and scored one rushing touchdown in the game. The Chargers secured a 27-20 win, improving their record to 6-3 and inching closer to the postseason.
The NFL’s spotlight on Madison Beer’s song after a Justin Herbert touchdown reflects the growing blend of football and celebrity culture, echoing the Taylor Swift effect.