Acclaimed director Christopher Nolan criticized Netflix for failing to bring true innovation to movies and TV shows. Known for his strong opinions on the film industry, Nolan stated that Netflix simply repackaged the old concept of direct-to-video rather than creating anything new.
In a tweet shared on X, Nolan compared the cinema industry to Heinz ketchup, emphasizing that real innovation should focus on what appears on screen, not distribution methods:
“We work in a mature business. I like to say we’re Heinz, we make ketchup. The innovation in our industry has always been and should always be what goes on the screen, not…”
The statement highlights Nolan’s belief that cinematic creativity, rather than the platform delivering content, is where infinite potential lies.
Despite his blunt remarks, Nolan later expressed a more balanced view in other interviews. In a 2017 discussion with Variety, he acknowledged that his initial choice of words about Netflix was harsh and admitted it deserved credit for transforming industry perceptions.
“My choice of words was quite poor,” Nolan reflected, partially apologizing for his earlier statements.
Nolan's comments reflect a director deeply committed to preserving cinema’s artistic innovation, urging that progress comes from storytelling and craft rather than shifts in distribution.
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