Ad Wars 2025: The Battle for Ad Tech Supremacy
The competitive spirit in ad tech is intensifying, with a war unfolding on two fronts.
The western front is between Amazon and The Trade Desk, while the eastern front is between Meta and agencies.
A leaked Amazon demand-side platform deck offers brands a free way to test and migrate ads from The Trade Desk to Amazon, a move to consolidate ad spend.
Amazon is known for identifying a business and quickly taking it over.
Author's summary: Ad tech war intensifies.