Government Adspend: A Lifeline for Community Media
Government spending on communication is a crucial theme in discussions about the sustainability of community media.
State entities spend millions annually on public communication, with a long-standing promise to allocate 30% of these budgets to local and community media.
I do not know how many years (it has been) that government has failed to legislate the 30% from GCIS that is supposed to come to platforms like ours.
A recent report by the Media Development and Diversity Agency (MDDA) proposed a "sustainability model" for the sector, emphasizing effective implementation of the 30% allocation.
- Government promise: 30% of communication budgets to local and community media
- Operators complain of unmet obligations
- Sustainability model proposes effective implementation of the 30% allocation
Author's summary: Government adspend is vital for community media sustainability.