Breaking the Cycle – Turning Crisis into Clarity
Risks, opportunities, and hard truths – 41 Publishing’s Brixen Think Tank is reshaping the bike industry from within.
We’ve all felt it – overstock, discounts that insult the craft, venture capital gone cold, and endless debates about watts and wheel sizes instead of purpose. And a looming bike-leasing boomerang.
For too long, we’ve mistaken geeky passion for direction – and growth for long-term vision. During the last bike boom, we chased numbers, not meaning. Scaled fast but built shallow.
Like a sick patient asking for painkillers, we keep patching symptoms instead of healing causes.
But storms, as they say, have two purposes: to destroy what isn’t solid – and to reveal what is. And right now, the storm shaking the bicycle industry might be exactly what we need.
Author's summary: Reshaping the bike industry from within.