Mattel Launches 'KPop Demon Hunters' Fashion Dolls
Mattel has announced the release of a fashion doll collection inspired by the Netflix animated film "KPop Demon Hunters." The exclusive set will feature three characters — Rumi, Mira, and Zoey — from the film’s fictional K-pop girl group HUNTR/X.
The three-pack will be available for pre-order via Mattel Creations starting November 12, with shipping scheduled for fall 2026. Each set includes a certificate of authenticity.
Collection Details
- The dolls replicate the finale performance outfits from the movie.
- Design elements include detailed fabrics, signature hairstyles, and character-specific accessories.
- Mattel secured global co-master toy licensing rights for the franchise in partnership with Hasbro.
“Netflix has designated ‘KPop Demon Hunters’ as its most popular movie of all time based on viewing metrics.”
The collection is aimed at both film enthusiasts and dedicated doll collectors, marking Mattel’s first physical product release linked to the franchise.
Author's Summary
Mattel debuts a special-edition doll trio from Netflix’s “KPop Demon Hunters,” merging cinematic detail with collectible craftsmanship for fans worldwide.
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