Robbie Williams Revives 'The Word' for New Music Video
Robbie Williams has resurrected the iconic TV show The Word for the music video of his latest single, "Pretty Face," from his upcoming album Britpop. The Word was a cultural touchstone during the 1990s, airing on Channel 4 Friday nights between 1990 and 1995 and featuring unconventional musical acts.
Although Williams never appeared on the original show, he now compensates with a video that transports him back to the mid-1990s.
"This is my ‘DeLorean Moment’ back to 1995 .. The Word was the late-night gateway to so many – Nirvana, Oasis, Happy Mondays… If BRITPOP is the album I would have made, then THIS would have been the TV show…. now a (virtual) reality."
About the Album and Singles
"Pretty Face" is the fourth single from Britpop, following “Rocket,” “Spies,” and “Human.” The album, originally scheduled for October 3rd, 2025, will now launch on February 6th, 2026.
The record features collaborations with notable artists including Coldplay’s Chris Martin, Supergrass frontman Gaz Coombes, and Black Sabbath’s Tony Iommi.
Significance of The Word
- The Word was a pioneering music TV show in the 1990s on Channel 4
- It introduced audiences to influential bands like Nirvana, Oasis, and Happy Mondays
- Williams’ video pays homage to this era and its cultural impact
Robbie Williams blends nostalgia and modernity, linking his new music to the spirit of 1990s British pop culture.
Author's summary: Robbie Williams revives the 1990s TV show The Word in his “Pretty Face” video, blending Britpop nostalgia with modern music collaborations for his upcoming album.
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