Advertising Representation and Business Optimism: Key Statistics
To start the week, we've compiled five interesting statistics on advertising representation, business optimism, and music in ads.
Research from YouGov reveals that age is the characteristic where people feel most underrepresented in advertising. Only 25% of over-65s and 40% of people aged 50 to 64 feel well represented.
- 65% of white people feel well represented in terms of race in advertising.
- 27% of white people do not feel well represented.
- 42% of British consumers from ethnic minorities feel well represented.
- 51% of British consumers from ethnic minorities do not feel well represented.
Reform MP Sarah Pochin complained of adverts being “full of black people, full of Asian people”.
These statistics highlight the need for more diverse representation in advertising.
Author's summary: Advertising representation remains a concern.
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